About Us

Our Business

We are principally engaged in the design, development, manufacture and sale of electric fireplaces, air purifiers and home decor products. Our electric fireplaces, air purifiers and home decor products are designed and developed with an aim to be both functional and visually appealing to users.

Our Business Model

Our business model is catered for our operations in connection with our Allen (亚伦) brand as well as our ODM and OEM customers. Our products are principally sold in the PRC under our Allen (亚伦) brand and accounted for over 80%. We also sell a portion of our products on ODM/OEM basis to our overseas customers such as those in the U.S., Germany, Canada, France, Australia, Taiwan and Japan.

Design and development

We believe that our design and development capabilities are crucial to our success. We place great emphasis on our design and development by offering a diversified range of products to our customers. Our product design and development comprises artistic design and technical feasibility. As of 31 December 2015, our design and technical team consisted of more than 120 staffs. As of 31 December 2014 and 31 December 2015, we offered over 250 and 280 models of electric fireplaces and 4,800 and 5,000 pieces of home decor products available for selection by customers, respectively.


We manufacture our products at our three production facilities: Luojiang Production Facilities, Quangang Production Facilities, and Bengbu Production Facilities. The Luojiang Production Facilities and the Bengbu Facilities are principally used for the manufacturing and assembly of our electric fireplaces and wood frames of our electric fireplaces. The Quangang Production Facilities are principally used for the manufacturing of our home decor products and inorganic frames of our electric fireplaces. We believe that our sizable production facilities provide us with economies of scale and allow us to allocate production capacity to manufacture products for the sales under our Allen (亚伦) brand.