About Us

Management

We have an experienced and dedicated management team with extensive industry experience

We have an experienced management team that has extensive experience and is familiar with the creative home furnishing industry in China. Our management team is led by our Chairman and an Executive Director of our Company, Mr. Chen Fanglin, who has more than 20 years of experience in the creative home furnishing industry and has been responsible for the overall strategic and business direction of our Group. We also have a very dedicated management team and our executive Directors have been working with our Group for more than 15 years.

Executive Director

Mr. Chen Fanglin

Mr. Chen Fanglin (陳芳林), is the Chairman and executive Director of our Company. Mr.Chen is responsible for the overall strategic and business direction of our Group. He is the founder of our business in 1993. He graduated from the Quanzhou Normal School (泉州師範專科學校) (now known as the Quanzhou Normal University (泉州師範學院) in 1982 and obtained a Master of Business Administration from The Open University of Hong Kong (香港公開大學) in 2004.

Mr. Chen Hongming

Mr. Chen Hongming (陳洪明), is the Vice President and Chief Marketing Officer of our Group and an Executive Director of our Company. He is primarily responsible for the product sales and marketing of our Group. In 2003, Mr. Chen graduated from Fujian Normal University (福建師范學学) with a major in English studies. He also obtained a Master of Business Administration from The Open University of Hong Kong (香港公開學学) in 2004. He obtained a Master of Business Administration from Huaqiao University (華學大学) in 2011. Mr. Chen holds the title senior economist (高級經濟師) awarded by Fujian Province Department of Personnel (福建省人事廳) in August 2008. He joined our Group in 1997 and was promoted in May 2005 to the director of our marketing and sales team. In August 2008, he was appointed as the vice president of our Group where he was responsible for the sales and marketing of our products.

Mr. Shen Jianzhong

Mr. Shen Jianzhong (申建忠), is the Vice president, Chief Administrative and Human Resources officer of our Group and an executive Director of our Company. Mr. Shen is responsible for human resources and administration management of our Group. In July 1994, Mr. Shen joined our Group and was an assistant to the president. He was promoted in 2005 to the vice general manager. In 2008, he was appointed as the vice president of our Group.

Senior Management

Mr. Hui Hung Kwan

Mr. Hui Hung Kwan (許鴻群), has been the Chief Financial Officer of our Group since June 2013 and is responsible for our Group's financial planning and strategy. Mr. Hui graduated from The Chinese University of Hong Kong (香港中文大學) with a bachelor's degree in business administration in 1994. Mr. Hui has been a member of the Hong Kong Institute of Certified Public Accountants and The Association of Chartered Certified Accountants since 1997 and 2002, respectively. Mr. Hui has ten years ' experience in the auditing profession.

Mr. Yang Dilin

Mr. Yang Dilin (楊的林), has been the Vice Financial Officer of our Group since March 2012 and is responsible for day-to-day financial affairs of our Group. Mr.Yang attended The Party School of Anhui Provincial Committee of C.P.C. (中共安徽省委黨校) from September 1998 to July 2001, majoring in law. Mr. Yang is a qualified accountant in China.

Mr. Zhang Pingxin

Mr. Zhang Pingxin (張平新), is the Vice General Manager and Chief Product Officer of our Group and is responsible for production management. He joined our Group in June 2008 and since then has been responsible for our Group's production and quality control.

Mr. Zheng Hebin

Mr. Zheng Hebin (鄭鶴斌), aged 41, is the Chief Research and Development Officer of our Group and is responsible for product research and development. Mr. Zheng joined our Group in July 1997 as the manager of our design team. He was promoted in March 2005 to be the chief officer of our research and development team. Mr. Zheng has participated in the development of fireplace of our Group since 2005.

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